Craft Schmaft

It’s interesting that crafting is seen as so uncool and yet it’s starting to infiltrate things like advertising and even PS3 gaming. Usually it’s because a craft technique has been twisted or the subject matter is changed to something very urban or street rather than cutesy or cottage.

Here’s an example from Computerlove of quilling being used as typography  – the simpler more contemporary items look quite cool whereas the traditional flowers on the bottom left fall into the “pretty” category for me and aren’t nearly as interesting.